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Zero2Um / Since 2011

Zero2Um: From zero to solution. Not just to code.

We connect strategy, research, design, development and marketing to turn ideas into solutions and keep existing products moving.

Get in touchSee the journey

01 / Our story

From ZeroUm to Zero2Um

  1. 2011

    ZeroUm

    Founded by Luciano. MVPs and mentoring so teams could take over their products.

  2. With AI

    A new way to build

    Helping clients now takes more than building.

  3. Today

    Zero2Um

    We guide clients from start to finish.

What we now connect

  • Problem understanding
  • Research
  • Product definition
  • Communication
  • Care after delivery

What the name means

  1. 0 / The idea

    The starting point, full of possibilities and open questions.

  2. 2 / “To”, the path

    The transformation from zero to one.

  3. 1 / The solution

    A usable product, ready to run and evolve.

02 / The challenge

An idea needs more than development to succeed

A project can be delivered and still miss the expected result.

  • A poorly understood problem

  • A solution disconnected from users

  • Scope that grows without priorities

  • Quality, security or operational failures

  • No strategy to reach the audience

Building the software is part of the work. Connecting these steps helps reduce risk and guide investment better.

03 / The journey

We step in wherever your project is

You don’t need to hire the whole journey. We build on what already exists and connect the steps needed to move forward.

  1. EntryAn idea
    01

    Blueprint

    Clarity before building.

  2. EntryA defined project
    02

    Development

    Working increments, with clear criteria.

  3. 03

    Launch

    Security, monitoring and operations.

  4. EntryAn existing product
    04

    Evolution

    Maintenance and improvements based on usage.

Marketing and digital presence — Landing page, strategy, content, social media and results tracking.

In parallel

04 / Blueprint

Blueprint: clarity before building

The preparation leading up to development, in four connected workstreams.

  1. 01

    Product strategy

    Product Brief

    Problem, priority audience, value proposition, message and assumptions.

  2. 02

    Market and alternatives

    Competitors and how the audience solves the problem today.

  3. 03

    User research

    Assumptions tested against data and interviews.

  4. 04

    Design and scope

    Flows, prototype and a prioritized first release.

Workstreams connect and can revisit earlier decisions

The goal is to reduce uncertainty and the risk of failure, not to guarantee success.

It is optional: defined projects can start in development.

05 / Development

Development and quality

Build in working increments, with clear criteria.

  1. 01

    Build

    Working increments, versioned code and documentation.

  2. 02

    Test

    Tests and review of acceptance criteria.

  3. 03

    Demo

    Real progress shown in demos.

  4. 04

    Record

    Changes, approvals and your feedback.

With every increment, you follow along and weigh in

Can also be hired on its own, for defined projects or existing products.

06 / Launch and evolution

Launch starts a new stage of care

Security and operations from solution design onward. Evolution guided by real usage.

  1. Risks, access and data

  2. Security controls

  3. Monitoring and alerts

  4. Maintenance and updates

    DevOps

  5. Improvements and evolution

“If something fails, we need to know how to detect it, respond and recover.”

07 / How we work

AI built into the process. People accountable for delivery.

AI supports

  • Research
  • Analysis
  • Documentation
  • Design
  • Marketing
  • Development
  • Testing

People lead

  • Lead each workstream
  • Review, test and apply quality criteria
  • Sign off deliverables at approval points

This is not about generating code and accepting the output without review.

We build with you, not just for you

  • You share the business context
  • You give feedback
  • You approve the key decisions

From idea to solution, wherever you are.

More than building software, we help build the path between what your company wants to achieve and a working solution.

  • AI supporting the process
  • Professionals leading and validating
  • You taking part in decisions
Get in touch

[email protected]